Yahoo vs Google – Technology vs Advertising
Just stumbled upon this observation in a blog post by Daniel Tunkelang where he compares Yahoo’s and Google’s latest key word tools, and chuckled. The occasion was Yahoo’s release of a new BOSS features called Key Terms, and Google’s announcement of the release of a new tool that tells you which keyterms you’re missing (i.e. should potentially buy):
I imagine that the technology behind both tools isn’t all that different–or at least doesn’t have to be. But, while Yahoo makes friends in the technology community (especially among researchers), Google makes friends in the advertising community–and makes itself oodles of money.
Nice analogy, Daniel!
Sphere: Related Content
November 19th, 2008 at 2:28 pm
Thanks. You folks have a nice blog here–just added it to my reader. Not sure you had a chance to look at my other blog posts, but there’s a noticeable overlap of interests.
November 19th, 2008 at 9:31 pm
Hi Daniel – a compliment I can happily return! Just returned to you blog, too – I never expected that there’d ever be a complete end to the print edition of PCmag – weird.