The Semantic Puzzle

Tassilo Pellegrini

Issues on the Corporate Semantic Web

Prof. Adrian Paschke, head of the Corporate Semantic Web Working Group at the Free University of Berlin, gave an extensive interview on promises and challenges of the Corporate Semantic Web addressing methodological, technological and economic aspects. He says:

Corporate Semantic Web addresses both the consumer and the produce side, where consumers and producers might be humans as well as automated services, e.g. in business processes and enterprise service networks. This also includes the adequate engineering, modelling, negotiation and controlling of the use of the (meta)data and meaning representations in a (collaborating) community of users or services in enterprise settings where the individual meanings as elements of the internal cognitive structures of the members become attuned to each others’ view in a communicative process. This allows dealing with issues like ambiguity of information and semantic choices, relevance of information, information overload, information hiding and strategic information selection, as well as positive and negative consequences of actions (e.g. in a decision making process).

But, CSW does not only address the technological aspect but also the pragmatic aspect of actually using Semantic Web technologies in enterprises, which includes learning and training aspects as well as economical considerations. Incentives need to be provided to encourage in-house adoption and integration of these new Corporate Semantic Web technologies into the existing IT infrastructures, services and business processes. Decision makers on the operation, tactical and strategic IT management level need to understand the impact of this new technological approach and its adoption costs and return on investment. Therefore, companies will have in mind the economical justifiability of the deployment of new technologies.

I think he addresses some really crucial aspects of this emerging application field. Read the full interview here.

Corporate Semantic Web will also be a major topic at this year’s I-Semantics Conference from Sept. 2 – 4, 2009 in GrazGraz is the second-largest city in Austria after Vienna and the capital of the federal state of Styria. It has a population of 291,890 as of 2010 (of which 258.605 have principal residence status). Graz has a long tradition as a student city: its six universities have more than 44,000 students. .../Austria. Also check out the forthcoming Semantic Web Meetup in Berlin on March 20, 2009, which is organized by Adrian Paschke’s team and the Semantic Web CompanyThe Semantic Web Company (SWC), based in Vienna, provides companies, institutions and organizations with professional services related to the Semantic Web, semantic technologies and Social Software.

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Tassilo Pellegrini

About Tassilo Pellegrini

From Wikipedia, the free encyclopedia: Prof. (FH) Dr. Tassilo Pellegrini (born 1974) studied International Trade, Communication Science and Political Science at the University of Salzburg and University of Málaga. Since end of 2007 he is running the New Media Division at the University of Applied Sciences in St. Pölten. He obtained his master degree in 1999 from the University of Salzburg on the topic of telecommunications policy in the European Union, which was followed by a PhD in 2010 on the topic of bounded policy-learning in the European Union with a focus on intellectual property policies. His current research encompasses economic effects of internet regulation with respect to market structure and basic civil rights. He is member of the International Network for Information Ethics (INIE), the African Network of Information Ethics (ANIE) and the Deutsche Gesellschaft für Publizistik und Kommunikationswissenschaft (DGPUK). Beside his specialisation in policy research and media economics Tassilo Pellegrini has worked on semantic technologies and the Semantic Web. He is co-founder and Head of Division Research and Development of the Semantic Web Company in Vienna, co-editor of the first German textbook on Semantic Web and Conference Chair of the annual I-SEMANTICS conference series founded in 2005.