I will give a talk about the relevance of Semantic Web and Linked Data for news publishers at this year’s IFRA summit in ViennaVienna is the capital of the Republic of Austria and one of the nine states of Austria. Vienna is Austria's primary city, with a population of about 1.7 million (2.4 million within the metropolitan area, more than 25% of Austria's population), and is by far the largest city in Austria, as well ... on October 15, 2009. IFRA is the World Association of Newspapers and News publishers and within their Technical Group Publishing they are starting to deal with Semantic Web. Further invited speakers are Michael Steidl (IPTC) and Robert Schmidt-Nia (dpa mediatechnology).