You have probably already heard about GoodRelations, “the web ontology for e-commerce”. Martin Hepp from Bundeswehr University in Munich recently created a webcast, giving a short introduction to semantic web-based E-Commerce and to the GoodRelations vocabulary – I want to see more of such introductions which aim at a wider audience in terms of style and intellectual accessibility!

Last week I had an an encounter with a social scientist (within an academic setting) who argued that discussing the Semantic web would not make sense for him (as a social scientist), because of the present lack of social practices in that field… (*jaw-dropping*) I could not persuade him with the argument that the Linked data cloud itself was the result of a social practice – the view he had of the semantic web (which I assume was not an uneducated one) even led him to denounce that developments like Dbpedia, Twine, Revyu, or the use of metadata in general had anything to do with the Semantic Web.

And this is a big challenge.

On the one hand, it is a good thing that there are social scientists who at least have a certain notion of the Semantic Web – on the other, it seems as if all the exciting ideas and developments that have taken place in the last few years have failed to reach those who have been sensitized for the SemWeb project when the idea was first conceived. I am not meaning to make a statement about social scientists here, but rather about the need to communicate what has further happened to the original idea outside also outside of one’s own community.

Btw: In its current issue, quarterly (German-language) magazine t3n is featuring a Web 3.0 and Applied Semantic Web topic as its opener. And that is a good sign, too!