Internet versus Print – who is the audience?
Media. One of the sexiest businesses there is. Such is also true regarding the definitions of media within the last – let´s say – ten years.
Let´s catch a few glimpses. Explore the latest Web 2.0 developments at Web 2.0 Expo in San Francisco end of April. Web 2.0 has come to a close and now the work begins.
Change of scenery. Vienna has been a town of congresses ever since. A few days ago journalists and media experts all over Europe discussed the Online-versus-Print-topic at a European Newspaper Congress in the Wiener Rathaus (Photo: pte). Naturally, there are numerous interpretations and perspectives – dependent on the individual position, viewpoint and employment – but also on objectives: Who is the target group? Amazingly enough, I can notice all over the place – and across all businesses – that this primary topic within marketing is often being neglected. Lots of managers lose sight of this in their daily business.
In media terms: Who is going to read, watch or listen to my content? That´s THE question for media people. And being a journalist myself, I have been keeping an eye on this matter for many years. But whether something is sexy or not – who is going to judge? Even media experts might differ in this question.
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