Thomas Thurner

the next google

Google in 1998
Image via Wikipedia

Maybe you have noticed it already; today in the morning something new appeared at Google’s search engine interface: A bunch of corresponding search-suggestions based on your search query. Google spoke about this enhancement:

Starting today, we’re deploying a new technology that can better understand associations and concepts related to your search, and one of its first applications lets us offer you even more useful related searches (the terms found at the bottom, and sometimes at the top, of the search results page).

I tried it. So, if you type in “time travel” you also get search proposals like “theory of relativity time travel” or “wormhole time travel”. Google annouced, that the service is available in various languages. The direct test with German is a little disillusioning: Searching for “zeit reise” (which is the same concept as above, in german) leads to alternative searches like “reisen 50er jahren” (travel 50ies) and “reisen im mittelalter” (travel in the medieval).

Even if this semantic-like extension of the basis search function still needs some tuning, the point is getting clearer: Also Google is doing developments to get more meaningful results into their search algorithms. And parts of the semantic methodology are finding their way into mainstream services like search engines – as we have seen with Wolfram Alpha some days ago. So keep your eyes open – maybe next morning you’ll find another piece of the semantic puzzle embedded into one of your favorite web-apps.

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Andreas Blumauer

Google and the Semantic Web: About Quad Stores and URIs

Just recently Google launched another interesting service called “In Quotes”. It delivers quotes from stories linked to from Google News and users can compare opinions of e.g. politicians in a very comfortable way.

If  a closer look is taken at the system, one can see that any person whose quotes are listed has got a URI: Barack Obama has got the uniform “qsid” tPjE5CDNzMicmM.

It seems like “qsid” stands for “Quad Store ID” which would perfectly support such a URI based system.

Does Google slowly approximate to the Semantic Web?

Andreas Blumauer

Why Wolfram Alpha won´t replace Google

If Nova Spivack and Doug Lenat are positive with what they have seen from Wolfram Alpha, I am also close of being convinced that the internet community won´t be dissapointed by Alpha´s first release. Just remember, which hype was caused by Cuil´s PR-strategy of spreading news about their first release throughout the blogosphere, and scarcely anybody would talk about this engine anymore.

After all what I have read about Wolfram Alpha, one thing obviously can be stated: Wolfram Alpha will be a perfect addition to traditional search engines like Google, but will never replace it. For example: In the first paragraph of this blog I have used Google Services like “Google Blog Search” or “Google Trends” to prove some of my statements (in a broader sense: to give answers to those, who want to know, why this is my opinion). Such services Alpha won´t deliver, but it will do other things much better than Google. Doug Lenat:

At one extreme is, say, Google, which responds to almost anything like a faithful puppy bringing in the morning newspaper without understanding much of anything it’s fetching (recognizing words in what it returns, often leading to amusing or hair-raising inappropriate “ads” being displayed, and leading to tons of false positives and false negatives).  At the other extreme is, say, Cyc, which only can answer a small fraction of user queries, but can answer ones that require common sense (not just common sense queries like “Do surgeons often operate on themselves?”, but ones where the logical application of such knowledge is required to correctly disambiguate and parse the user’s query containing pronouns, elisions, ambiguous words, ellipsis, and so on) and where every piece of the query and every piece of the answer is as deeply understood as, say, arithmetic.  Wolfram Alpha is somewhere around the geometric mean of those two extremes.

Search engines or question answering machines (QA) which understand the meaning of the query and/or of the result are not completely new and some of them are really useful like good old START.

But the point is: In many cases of information demand people can´t express the right question.

Why didn´t START become the default browser if it can even answer questions? I think the USP of Alpha will be, that it can give the right answer to more questions than any other QA machine before. But still, the real “search engine revolution” won´t happen, until engines will be able to help users to formulate the proper questions and will help to interprate the right results. Therefore we need to rethink some search paradigms from scratch.

Andreas Blumauer

Pimp your Google

Sure, that´s not the end of the flagpole – but “a little semantics goes a long way” (Jim Hendler): With two Firefox add-ons, you can pimp your Google and you will get (1) a better overview over the search results, (2) kind of a moderated search and (3) information from Wikipedia along with the results.

Install Cloudlet and Googlepedia (Don´t forget to donate!) and you will see something like this:

pimp_your_google

Sure, both “mashups” are not based on RDF, and the “TagCloud” is not as accurate as we wished, but let us be patient again. At least this picture makes end-users yearning for a bit more semantics (which goes a long way…) on top of the usual lists of search results.