Jana Herwig

Yahoo vs Google – Technology vs Advertising

Just stumbled upon this observation in a blog post by Daniel Tunkelang where he compares Yahoo’s and Google’s latest key word tools, and chuckled. The occasion was Yahoo’s release of a new BOSS features called Key Terms, and Google’s announcement of the release of a new tool that tells you which keyterms you’re missing (i.e. should potentially buy):

I imagine that the technology behind both tools isn’t all that different–or at least doesn’t have to be. But, while Yahoo makes friends in the technology community (especially among researchers), Google makes friends in the advertising community–and makes itself oodles of money.

Nice analogy, Daniel!

Jana Herwig

Extending Google: First Look at SemantiFind

Just stumbled upon SemantiFind via T3N, and then upon the review on ReadWriteWeb from last week Thursday.

What’s it about? Semantifind is an IE and FF browser plug-in that extends Google’s search functionalities, most notably through a typeahead functionality that allows you to refine your search results before hitting ‘enter’. ReadWriteWeb wasn’t too impressed though:

Unfortunately, SemantiFind is one of those tools that’s good in theory, but not so good in practice. When performing some test searches, results were not as precise as they should have been. For example, in the above-mentioned search for “Georgia,” a search for the U.S. state returned Google results for the country as well.

Ambiguities due to homonyms such as Georgia vs Georgia, or Java vs Java are among the faves of people who are trying to pitch a semantic tool to you – but I really wonder whether the effects of homonyms aren’t highly overrated? How often do people really search for these, and in particular search for these without context, i.e. further search terms such as in ‘Georgia Tech’, ‘Georgia war’, ‘Java Coffee’ or ‘Java bugs’?

I must say I was quite impressed by the choice of search terms offered, and if you (like me) are easy prey for the serendipity effect, then SemantiFind can please and distract you endlessly. Here is a preview of what appears if you enter ‘serendipity’ – please note the preview of possible descriptions and definitions which you get on the Google homepage with the plugin (click > big):

Once you pick a term it turns into a kind of button (just slightly annoying: you cannot edit a term after it’s turned into a button, but would have to delete the whole thing and type again if you want to change your search query):

And then, what happens? On the search results page, you see results filtered by SemantiFind’s user-generated, user-approved labels on top of the other search results – which irritated me at first as it comes across as a search engine within the search engine. Admittedly: I’d rather sift through 13 results than through 10,900,00 search results (even though I never make it to the end of Google’s search list anyway; does anybody?) – but does the article about trees doing their best work with thermostats at 70° really deserve the second rank in SemantiFind’s list of recommended search results?

So while I agree with RWW that this “just goes to show why search engines that rely on people to filter the results might not work. Human error shouldn’t be a factor in web searches”, I am still quite fond of the suggestions and definition previews. I would probably use SemantiFind regularly if they allowed me to configure the plugin in such a way that I’d get the suggestions on the input page, but not the recommended results on the results page.

What’s the source of these results anway? SemantiFind’s recommended results seem to rely entirely on input generated by users – to add input, you need to install their toolbar and start adding labels to websites; if a website has been labeled before, you can confirm or reject existing labels. What’s nice: a label recommender (only presumably the same one that’s used for search queries) reduces ambiguity. What’s curious: You can also browse the pages you have already labeled in what they call your “catalogue” – which makes the service even more reminiscent of a bookmarking service, and which makes me wonder whether one shouldn’t possibly link this with a del.icio.us/Mr.Wong/Bibsonomy/Faviki account (Faviki would probably be the best, considering their tag recommendations are based on DBpedia, and considering that Faviki just added 1 million new tags and now holds more than 5 million tags across all languages)

Questions that remain: I’d really like to know how they maintain their list of suggested labels – ambiguity, typos, plurals forms, i.e. the usual folksonomy issues must be a big challenge. Also, I’d like to know where they get their definitions in the preview from – from Google? Or are these user-generated as well? There must, after all, be some use for the “request a new definition” form?

Too bad they don’t have a blog to which one could send a track back, and there is nothing much on their company page either.

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Jana Herwig

Cuil looks good, but does it know German?

After publishing the first Cuil post this morning and adding it to my list of semantic search engines, I realized that I hadn’t checked its foreign language abilities. German is the only language I can assess as a native, so I searched for a few popular German terms like Fernsehprogramm (TV guide), Thomas Godoj (German winner of Pop idol) and Bauchtanz (belly dance). Turns out foreign languages might (yet) be its Achilles heel…

First off: Cuil (not quite understandably!) does not know Thomas Godoj, it doesn’t even recommend it as a popular search. Not even his official homepage is listed. Cuil promises to respect privacy – which might mean that it doesn’t even track IPs because the single quality search result it offers is the Thomas Godoj entry in the ENGLISH wikipedia. The selected pictures show pop singer James Blunt and the World Cup Trophy (from 2006 – i.e. before Thomas’ reign) and most search results actually link to video pages where Cuil probably found the most relevant tags as the links read:
video.worldcupblog.org/tags/Godoj/
www.mefeedia.com/tags/godoj/
www.bitdig.com/search/torrent-thomas+godoj/

On to Fernsehprogramm… Continue reading

Jana Herwig

Cuil – bigger, better, semantic, more – or what?

The blogosphere is abuzz with Cuil – according to its inventors Cuil is “an old Irish word for knowledge. For knowledge, ask Cuil.” If it’s got knowledge in it, it must have something to do with semantics – and like most of its competitors in the semantic arena, Cuil doesn’t lift the lid to show us what exactly is cooking in their pot. But it must have something to do with concepts and relationships – and their privacy promise also has some appeal in the era of data retention. Here is how they put it:

Rather than rely on superficial popularity metrics, Cuil searches for and ranks pages based on their content and relevance. When we find a page with your keywords, we stay on that page and analyze the rest of its content, its concepts, their inter-relationships and the page’s coherency.

Then we offer you helpful choices and suggestions until you find the page you want and that you know is out there. We believe that analyzing the Web rather than our users is a more useful approach, so we don’t collect data about you and your habits, lest we are tempted to peek. With Cuil, your search history is always private.

And of course there is the promise of the biggest index on the web ever, three times as big as Google’s, ten times as big as Microsoft’s… but size isn’t everything, I say, so let’s rather have a look at the (semantic) user experience.

Cuil did receive some praise for it’s (web 2.0.ish) appearance – meaning that the search field has, well, rounded edges and the search button comes with a shine (and the background is pitch black, so if Cuil manages to become as popular as Google, this might even reduce global warming:-). But the presentation of the search results is indeed pleasing to the semantic eye: The so-called “drilldown” shows related categories and instances for these categories and roll-over definitions for these terms. The search field recommends popular search terms, the results are organized in paragraphs, alternative searches are suggested in tabs – “Jamie Oliver” yields several alternative tabs, “RDF”, by comparison, doesn’t yield any.

On top of that, Cuil is REALLY fast – or at least today it is. Yesterday on Twitter, people were complaining about the page not loading – probably no surprise after the media frenzy that ensued after its launch. Lest I forget: Cuil was launched by former Google employees – and who would be in a better position to attack and cull (cheap pun) Google if not former Googlistas? Hence the frenzy.

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