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Attensity Group is a software company formed by a 2009 merger of Germany's Empolis (and Living-e AG) with Attensity Corp. founded in 2000, in Palo Alto, California. Attensity Group provides hosted, integrated and stand-alone text analytics software to parse and structure free-form text. The software extracts facts, relationships and sentiment from unstructured data, which comprise approximately 85% of the information companies store electronically. The software uses natural language processing technology to address collective intelligence in social media and forums; the voice of the customer in surveys and emails; Social Customer Relationship Management (Social CRM); e-services; research and e-discovery; risk and compliance; and intelligence analysis. Corporate customers include Airbus, Charles Schwab, JetBlue, Travelocity, Whirlpool, and Siemens. Government customers include the Federal Bureau of Investigation, the National Security Agency and the Defense Intelligence Agency. An early investor in Attensity was In-Q-Tel, which funds technology to support the missions of the Central Intelligence Agency and the broader U.S. intelligence community.

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Customer relationship managementCustomer relationship management (CRM) is a broadly recognized, widely-implemented strategy for managing a company’s interactions with customers, clients and sales prospects. It involves using technology to organize, automate, and synchronize business processes—principally sales activities, ...

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