Andreas Blumauer

Improved Customer Experience by use of Semantic Web and Linked Data technologies

With the rise of Linked Data technologies, there come several new approaches into play for the improvement of customer experience across all digital channels of a company. All of these methodologies can be subsumed under the term “the connected customer”.

These are interesting not only for retailers operating a web shop, but also for enterprises seeking for new ways to develop tailor-made customer services and to increase customer retention. Continue reading